Case study
Member, Rolling Stone Culture Council; Contributor, Rolling Stone Magazine
Rolling Stone has shaped pop culture consciousness for decades by elevating voices that challenge norms and speak to the moment with clarity and edge.
Bringing depth and insight to the pop culture conversation
As a member of the Rolling Stone Culture Council, Bija contributes to this legacy by sharing ideas that encourage readers to rethink wellness and meaning in everyday life.
The Opportunity
The Rolling Stone Culture Council is a selective, invitation-only community of senior leaders, innovators and creatives from across industries, including fashion, tech, gaming, food, entertainment and wellness. Members contribute original articles to Rolling Stone’s digital platform, in particular providing insight at the intersection of culture and business.
This opportunity allows Bija to distill decades of mind-body practice and strategic leadership into pieces that reach a curious and culturally attuned audience. It’s a space where she can surface the deeper themes behind her work in a way that invites reflection, not prescription.
The Work
Through her contributions, Bija uses writing as a mode of illumination—cutting through surface-level noise and offering a different angle or take on familiar topics such as stress, self-care, nature, productivity and creativity.
Each article connects practical insight with philosophical depth—a reflection of her ability to translate ancient ideas and embodied knowledge into accessible and relevant guidance.
Reach and Resonance
Bija is among a curated group of culture-shaping voices featured on one of the world’s most recognizable media platforms. Her published work introduces new audiences to the deeper value of wellness, inner development and creative reinvention—delivered with the clarity and warmth that define Bija.
It also exemplifies how she moves seamlessly from behind-the-scenes advisor to public thinker and voice that shapes how we talk about the modern human experience.